How Does Facebook Figure Into Your Online Advertising Campaign

Facebook. All the cool kids are doing it. Are you?

For advertisers, it’s a hard market to pass up. So many people in one place at one time. Marketers see something like this and it’s as if their dreams have come true. It’s got that glowing, shiny exterior that seems to say: come to us. We have numbers.

Numbers are important in a marketing campaign. You can’t manage what you can’t measure. However, in the Facebook world some of those numbers have gotten them in trouble. The reason being that in recent times Facebook introduced a new advertising platform. A platform that gathered numbers that not everyone was comfortable parting with.

Numbers and demographics. Demographics tell advertisers who and where their potential customers are. When millions upon millions of users register their personal information on a social site, all of the sudden demographic research becomes far easier than it has ever been before.

But fail to notify your users or give them an opportunity to completely opt out of the platform, and there will be a huge backlash of opinion. In the space of a month the site can go from “have you tried that out yet” to “remember when everyone liked it?”.

Online advertising propels online development. We all understand this, and, to a point, we all we’ve come to accept this. So much so that we barely even notice it anymore.

Here’s a quick thought experiment. Did you check your email this morning? Do you check it everyday? It’s a fairly common practice. Were you aware that there were advertisements all around your message? We all know they’re there. Flashing, pretty colors or creative titles in bold text. They’re always nearby… just in the periphery of our vision.

Now, do you remember a single one? Do you even remember what they were selling?

My guess is that you probably don’t.

Online advertising is the epitome of the in-the-moment selling. If the pretty colors or particular text catch your eye then and there, you might just click on it. But that means the truth is there’s as much reliance on pure impulse as there is on demographics.

Facebook is the latest in a line of platforms that are trying to deliver the opportunity to receive targeted advertising. Isn’t that nice of them? We’re going to use your personal information to deliver targeted advertising, because we have to advertise, so it might as well be for things you’ve given us hints that you actually like. Oh, and we might sell your information to others, so they can share in this opportunity.

But at least we’ve been given the opportunity to receive ads we want to see.

Wait. Ads we want to see?

Personal information being used to determine out likes and dislikes?

Let’s face it. No one wants advertisements. And rolling out an advertising platform and touting it as something beneficial to a user base isn’t fooling anyone. And in the wake of the backlash from this platform, Facebook has changed some of its policies and made it easier to opt in or out of the program.

So what about regular online advertising in social mediums like this? Is it effective? Do the demographics reduce the dependence on impulse? Or are the users of social sites so intent on the content that advertising doesn’t even register with them?

Studies have shown that the tendencies of the common user lean toward that last option. Click rates per page views on Facebook (and other social sites) are extremely low.

It seems people are too busy with socializing to even give into impulse clicks.

Does that mean you don’t need to consider social media in your online advertising campaign?

Not at all. While there are arguments flying around about the staying power of Web 2.0 applications and whether we’re on the verge of another bubble bursting, that is irrelevant to the current discussion.

In the here and now community works. Advertisements may not, but advertising isn’t your only option on these networks.

Community works because users feel like you have their interests in mind, rather than just your own. Community is about communication, and that might be the best advertising you could hope for.

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What You Should Know About Google’s New Advertising Products and Brands

For the past decade, both small and big companies are dependent on the internet when it comes to advertising and marketing, and obviously, Google is leading. So when Google announces their new products and introduced new brands for their advertising products, we are all ears.

Google Ads, Google Marketing Platform, and Google Ad Manager are Google’s new brands incorporating some mainstays for the benefit of the millions of advertisers.

From early June to July, Google will be introducing simpler brands and solutions for advertisers. So if you are planning to advertise on Google, read this article first and get yourself oriented on the changes that are happening in Google’s advertising products.

It’s Google Ads now

Google AdWords debuted in 2000 and served as a platform for running text ads on Google’s search engine. Eighteen years later, AdWords evolved from a text platform to a platform that can support different ad formats like videos, apps, shopping, and more.

Now, its evolution has come to the point of rebranding Google AdWords to Google Ads for the purpose of simplifying its complex line of products.

With Google Ads, marketers can purchase ads across all of Google’s properties as well as partner websites. So if you are a marketer, you can now easily reach people who are finding answers on search engines, YouTube, Google Maps, among others.

There’s hardly a difference between Google AdWords and Google Ads but the good news is that the platform is more simplified and is becoming an automated interface.

But that’s not all.

Google has announced the launch of their new advertising product made solely for small businesses.

Smart campaign is a new campaign type in Google Ads that brings a machine learning technology (that’s AI right there) that creates ads. This allows the advertisers to identify the actions they are prioritizing, e.g., phone calls, store visits, or purchases. This will help small businesses to first focus on running their business to stability without shedding too much effort on online advertisement campaigns.

Google Marketing Platform

The following products may not be familiar to small businesses, but if you are an advertiser for big international businesses, then eyes here.

With the bursting of channels, data, and formats, consumers are now very oriented on how they are being advertised to or identified as a target market.

Remember the privacy scandal that happened a few months ago? That’s right. People are now aware that some of their private data are being used for advertising purposes.

That is why Google made another tool that puts privacy as the top priority.

They introduced the Google Marketing Platform, a collaboration of DoubleClick advertiser products and Google Analytics 360 Suite.

Marketers can do all their tasks in one place. They can now evaluate their customer experience, measure their optimized digital campaigns and other tasks in one place without compromising the private data of their customers.

Under the Google Marketing Platform, Google also introduces new products called Display and Video 360. These products bring together the features from DoubleClick Bid Manager, Campaign Manager, Studio and Audience Center. This means all departments can now collaborate in real time and execute ad campaigns in a single place.

Google Ad Manager

Automation continues its move up to managing advertisements on Google. Google Ad Manager is a complete ad platform that will help you maximize your earnings across the reservation, private marketplaces, and open auction.

Google Ad Manager also offers a single platform for delivering, measuring, and optimizing ads regardless of where your audience is engaging. This includes TV, mobile apps, and other platforms like YouTube or Google maps.

Ad Manager also helps you curate who can access your inventory and other programmatic demand.

Technology is changing, and sometimes it’s too fast that we need to step back, look at the bigger picture, and start creating a way to simplify everything. Google is doing a great job on that.

Advertising on Google is a lot easier now, and the fact that they are focusing more on the welfare and privacy of consumers is a major plus point.

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Translating Online Advertising Material Into Other Languages

If your business is heavily web-based, then you’re surely already aware of the Internet’s potential for reaching an international audience and for reaching it quickly via on-line advertising. To cater for your international customers, you’ll probably have your web site translated into the major languages spoken in the markets you are targeting. For many people, this part is relatively straightforward: you submit your copy to the translator, who will provide you a quote based on the volume of text and any other special requirements you may have, such as checking the translated text of web forms once they’re on line. But have you considered how you’re going to handle the translation of your on-line advertising material?

If done properly, translating on-line advertising material differs from ordinary translation in some important ways. Firstly, a significant part of the material to be translated will actually be the keywords that you bid on or purchase rather than the ad copy itself. Translating keywords effectively is somewhat different to translating paragraphs of text for reasons we’ll see below. A good ad translator must also work differently to a colleague dealing with ordinary text when it comes to the ad text itself.

The latter point may seem the more obvious but is worth expanding on. The advertising scheme that you are using will generally have restrictions imposed on them such as the maximum lengths of titles and other lines of the ad. The text of your ads was probably chosen to sound catchy rather than because a particular literal meaning was important. So to translate an on-line ad, it may be more effective to use an approximate translation that sounds catchy and adheres to the length restrictions. As an example of the kind of decisions the translator can make, there is a word in Spanish that can be used to translate “summer holidays” (“veraneo”) which is actually shorter than the general word for “holidays” (“vacaciones”). If the translator knows that your business or campaign is specifically dealing with summer holidays (and a good translator will always take the time to understand your business), they can use the shorter word which may be crucial when translating an ad title with a 25-character limit.

The problems involved in translating advertising keywords may be less obvious. But think first about the process you went through to choose your keywords. You probably starting by picking some phrases that characterize your business. You may then have expanded this list by considering synonyms, possibly using a tool such as Google Trends to find the most likely synonyms that a user would search for. You would also have considered which combinations of these synonyms were most likely in English. For example, in British English, the words “hire”, “rent” and “let” have similar meanings, but “hire” is often associated with vehicles or industrial machines, “rent” with residential property and “let” with commercial property. Subconsciously, your choice of possible keywords was probably influenced by the grammar of English and the grammar of web searches. For example, you would probably chose “van hire” rather than “vans hire” or “van hires”, neither of which are usually grammatical in English. If you were running a holiday company, you might choose “minibreaks Paris” rather than “minibreaks in Paris”, because you know people tend to omit short function words like ‘in’ in web searches.

When it comes to translating these keywords, you might naively think that you can look up translations of each individual word and do a search and replace on the list of keywords. Unfortunately, this will usually not be effective for several reasons. Where there are synonyms such as “hire”, “rent”, “let” in English, the foreign language probably won’t have exactly the same number of synonyms with a direct mapping between them. (In Spanish, for example, the two verbs “alquilar” and “rentar” can both apply to either vehicles or property.) So in the foreign language, you may need to consider combinations of words that you didn’t consider in English, and some combinations may not be viable.

Some of the grammatical restrictions that affected your keyword selection in English may not apply in the foreign language. For example, in English the phrase “vans hire” is generally ungrammatical. But in French, Italian and Spanish (and indeed many other languages), the phrase would be common and grammatical with either singular or plural, leading to more keyword combinations to consider bidding on. And in these and other Latin-based languages, compounds are usually formed by inserting the word for “of” between the content words (e.g. “de” in Spanish and French, “di” in Italian). But in web searches, this word may optionally be omitted, so that in Spanish, for example, a Spaniard looking for “car hire” may search (among other things) for either “alquiler DE coches” or simply “alquiler coches”.

Most subtly of all, the grammar of web searches actually differs from language to language. Some of my own research suggests, for example, that Spanish speakers are more likely to include the word “de” between content words than French speakers, and that Spanish speakers are more likely to pluralize words in their searches.

Finally, recall that some on-line advertising systems offer a keyword tool which will suggest alternatives for you to bid on giving a starting list. You should also speak to your translator to see if they can assist you in choosing between the list of suggestions and advising you on their meanings where necessary.

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CPA Marketing: The Best Advertising Method

When it comes to being a success with CPA marketing, it’s important to understand one vital aspect of Internet Marketing – pay-per-sale.

CPA, which stands for “cost per action”, is a form of advertising in which the amount you pay for a service directly reflects an action taken from whatever it is you are advertising. Cost-per-action ads have become a large favorite of many online businesses as they only have to pay when an advertisement gains results. These results rage from everything from the purchase to a “hook ad” to even something as simple as a form submission.

CPA Marketing continues to grow at a tremendous rate, so much so that it has actually overtaken the infamous pay per click advertising which only charges businesses for every link that’s clicked.

One of the best ways to become successful with cost per action marketing is by utilizing CPA networks. CPA networks essentially act as a middle-man between a business and its advertisers. An advertiser would then compensate a business whenever a customer performs a desired action. These networks provide a wealth of graphics and other necessary items including website banners, link and even e-mail advertisements.

CPA networks are great in that when they’re used successfully, one is truly only paying for success. These networks are also great at providing additional support to affiliates in order to get things moving.

Another great aspect about utilizing CPA or some sort of pay-per-sale advertising is the amount it costs is surprisingly not that expensive. A simple e-mail submission or zip code information is likely only going to cost you a few bucks. These are especially useful and sought after as customers don’t have to worry about having to enter any personal information.

Some businesses have also found success by offer a trial offer. Trial offers require a much lengthier form which also asks customers to enter credit card information and even possibly pay a shipping charge.

Trial offers have been proven to be quite successful in that customers generally enjoy the idea of having the opportunity to try out a new item without having to make any sort of commitment.

When it comes to being successful with cost per action marketing, the important thing for any business tycoon is to make sure the money they’re bringing in is more than what they’re spending.

When a business can accomplish this, they won’t have any problem finding success.

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Is Satellite Radio Advertising Better Than FM Radio Advertising?

Is pizza better than a taco?

I would have this argument with my cousins on a weekly basis as a kid. After church our families would always take the kids out for lunch. It was often up to the kids to decide where we went. It was lord of the flies on a less lethal scale, but it was a battle every week. Every week we had to make a choice, and often times had to convince the less vocal cousins why a sausage and mushroom pie was much better than ground beef in a corn shell.

Years later, many cities actually have combo pizza and taco chains under one roof. How on earth will kids learn to argue options when everything is right in front of them?

How do you argue a pizza against a taco though? Both are so different. Both have clear positive qualities, but neither is of the same food family. At the end of the day, you can’t (unless you are 8 years old) argue the topic with any sort of true passion or understanding.

Its not exactly a direct comparison, is it? Is an orange better than an apple? Again… very different fruits offering very different flavors to the consumer of each. Both are pleasing, but both very different. The same can be said about satellite radio advertising and traditional FM radio advertising. Both can offer positive results to those who use them correctly, but both are very different.

For starters, satellite radio advertising will reach the entire nation. If a business is only interested in reaching a select portion of the country or one city alone, the medium wouldn’t exactly make the most sense to use as a majority of the listeners would be spread out across the nation, not in one set area.

However, if the business wants to reach a national audience and does not have the budget of a major corporation such as “Pepsi”, satellite radio advertising can offer some very attractive and affordable options that a syndicated radio show on AM or FM radio could not compete with in terms of price on a national scale.

Each have pros and cons, and each have a unique way of reaching an audience. Understanding what each does in terms of reaching a target audience is key to making an informed decision when it comes to radio advertising goals. Information is the key to success.

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Fast Food Advertising to Children

Over 10 billion dollars is spent on fast food advertising to children annually in numerous fashions. The majority of these ads are for food and drink that is high in fat, sugar, calories, salt and low in nutrients. Its not as much the advertisement itself as much as it is the tactic used to entice our children to want their product. The most obvious media venue is television advertisement. The marketing gurus know how to get into childrens heads and how to get their most wanted response. They know that children can and do influence their parents when it comes to food purchases.

On an average children view over 40,000 commercials a year most of which are for candies, cereals, toys, and fast food restaurants. Fast food advertising to children is not only limited to fast food restaurants. If it is fast and it is food then it is fast food. Its fair to say that fast food advertising is big business. Additionally, trying to curtail children from television viewing is a daunting task particularly since many kids have televisions in their bedrooms. The methods used for advertisement are within the norm for advertising. Businesses spend money to get their product noticed by what should be their target audience. In other words, you’d be hard pressed to find an advertisement on 60 Minutes for Cocoa Krispies just like you’d be hard pressed to find an advertisement on the Nickelodeon Channel for T.D.Waterhouse.

Sneaky Tactics

Children today have more purchasing power, they are the consumers of tomorrow, and because they do influence their parents on purchases it opens a whole new audience for marketers. Children are much more vocal than they used to be and they are not afraid to speak up when they want something. Advertisers call this Pester Power. I call it nagging. In other words, kids aren’t afraid to kick and scream to get their parents to buy something. Fast food advertising to children is all about Pester Power and marketers rely on children to nag the parents rather than market to the parents directly. They know that marketing to children will net higher results. Marketers break Pester Power down into 2 categories. Persistence nagging and importance nagging. Persistence nagging is begging repeatedly. Importance nagging, on the other hand, is what marketers rely on. This is all about providing for their children and the guilt that comes with not being available enough for their kids. There are many tactics used in fast food advertising to children such as toys included with meals and monopoly game pieces. Fast food businesses will claim that this is to provide a more pleasant visit to their store for the parents but in reality it is baiting children to desire fast food.

Internet And Viral Marketing

Fast food advertising to children is not only limited to television. The internet; which is more cost effective and viral marketing have also become advertising venues. Internet marketers know how kids use the net and how popular sites such as MySpace and Facebook are. They also know that children love to click on links. If it says click here – they do. Many websites offer free ring tones and music downloads. In order to get the freebie an e-mail address is required and thus cross promotion campaigns begin creating fast food advertisement to children via e-mail marketing.

We can’t stop fast food advertising to children but we can control the television viewing time. Less time in front of the television as a family could reduce the pestering for fast food and create a more nutritious and healthy family environment.

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Online Advertising in a Nutshell

The Internet is becoming very important part in our lives, especially in business. Successful business can’t be imagined without Internet presence. Many companies have their own corporate web sites and email newsletters but it is not enough. Online advertising is the next logical part of every integrated marketing campaign in order to spread the word about your company.

Online advertising is much more different than in early Internet days, back in 1995. At the beginning of online advertising age the most used banner formats were 468×60 pixels, 120×60 pixels and 88×31 pixels. Several years ago new ad formats appeared like so called skyscraper ads. We recommend you to visit Internet Advertising Bureau to see universal ad packages.

Online advertising spending grows exponentially. According to a research made by eMarketer, in 2005. advertising spending in USA will be more than $10 billion dollars for the first time. They predict that it will reach $12.9 billion dollars! This is really great especially if we know that in 2002. advertising was $6 billion dollars. Three years is not so long time, but when it comes to the Internet it is.

There are many sites that have some ads. Usually they are smaller or larger animated images called banners. Online advertising is so oversaturated that many studies show that people developed ability to screen out ads. The first banner was published on HotWired web site in 1994. It is a famous banner with text: “Have you ever clicked your mouse right HERE? YOU WILL!”

At the beginning banners had decent click-through rates, sometimes even 10%. Today, usually CTR is between 0.1-0.3% even lower because of banner saturation.

Marketers needed new online advertising models so they started making ads using Flash. Using Flash technology, marketers are able to make interactive ads that look like mini home pages and in most cases those ads have much better CTR. Ads made in Flash can be seen on many popular portals like Yahoo! and MSN.

Today, the best results show email advertising and contextual advertising. Email advertising is great if your ad appears in double opt-in email newsletters with targeted subscribers. Good ad campaigns can get 5-10% CTR in email newsletters, even higher in some cases.

Google made a revolution in online advertising introducing the contextual advertising models in their services AdWords and AdSense. AdWords is based on a model that advertisers can choose desired keywords so every time someone makes a search on Google with their selected keyword their ad will appear on Google side bar or on the top of search results. This is good because many people don’t see them like advertising, they see them as search results, and therefore, CTR is higher. It is Pay Per Click (PPC) advertising so that advertiser only pays when someone clicked on their ad. AdSense, on the other hand, allows publishers that they ads appear like texts only on relevant web sites that have similar target audience like their business. Google AdSense is great for web site owners, too, because they can monetize their web site traffic. Recently, it became possible to have Google ads in RSS. This is very useful for bloggers.

Another good choice for PPC advertising is using services like Overture and AdBrite. Overture allows keyword bidding and many popular sites like Yahoo! and MSN use Overture service for their sponsored search results. AdBrite allows you to choose web sites on which you want to advertise.

We have listed several useful free services that will help you in making your next successful PPC campaign.

Google AdWords Keyword Tool

Keyword Suggestion Tool

Free Search Engine Ranking & Keyword Tracker”

Search Engine Placement Check”

When you start with online advertising you have to be able to give answers on several questions.

1) What do you want to achieve?

If you don’t want where you are going, you will never get there. You have to know what you want to achieve with your online advertising campaign. It is like when you make projections in your business plan. You will have to make your Internet marketing plan. Your goals can be to get 100 clients, 2000 subscribers to your email newsletter or anything else. Just be specific and clearly define your goals in order to achieve them.

2) Where to advertise?

This is the next logical step. Depending on what your goals are you will choose your target sites. Do you want to use online advertising for your branding? Then the good use can be larger banner campaign on popular ad networks. It is most likely that you won’t have some great CTR but many people will see your ad and it is cost-effective. If you want better response rate, good thing is to advertise in email newsletters. If you want to get clients with minimum risk you should use PPC advertising on search engines or affiliate programs based on pay-per-sale.

You won’t choose same places to advertise if you want to reach newbies and decision makers. You have to know what you sell and to whom. Market segmentation is essential.

You have to choose quality and visited web sites. We have listed several useful free services that can help you to determine site popularity.

Google Page Rank Prediction


Link Popularity Check


3)Out Of The Box approach

Don’t be scared to experiment with your ads. We have already said that there are many ads, so you will have many competitors. You want to get the most from your advertising dollars. Test, test, test! Be creative and use technologies like Flash or DHTML in order to make your ads stand out from the crowd.

4) Words sell

You have to choose good message for your ads. To clearly define your offer and to call on action. Don’t forget to include words like “Click here”, “Register Now!”, and “Free Report”, to offer contests for popular gadgets like iPod. Good thing is to include interesting questions in your ads, questions that start with “How To…” messages that start with numbers like “7 Email Marketing Best Practices”…

Things to avoid

Although, some people can tell you that pop-ups can bring you many new subscribers, we recommend you not to use pop-ups. Different studies show that people don’t like this technique. Don’t make your banner images bulky, it will have a slow loading time. Not everyone use broadband. Optimize them to have good loading time. Some people make their banners look like Windows dialogue boxes or place a combo box image on their banners in order to mislead their visitors and to have better CTR. Don’t use that technique.

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What Does Satellite Radio Advertising Cost?

Space… The final frontier…

It is also a land loaded with floating metal objects that rotate the planet and beam signals back to our gadgets. One of these floating metal objects is a satellite designed to push radio programming to our receivers. In the United States the only brand on the market is Sirius XM satellite radio.

Satellite radio is filled with hundreds of stations with programming that varies from hit to obscure music; talk programming from conservative views to home design tips to Howard Stern. Essentially it is a medium that offers something for everyone. This is one of the reasons it is becoming a very popular option for satellite radio advertising.

A common misconception about the medium is that it is “commercial free”. While the music stations do remain free of any satellite radio advertising, the talk stations do not. They have several commercial breaks per hour just as any talk show on AM or FM radio would. The shows that offer advertising options are quite diverse and offer advertisers a way to micro-target an audience with a specific interest.

What does satellite radio advertising cost? The answer to that question will vary depending on the station you want to advertise on. Some of the more nich’ formats with a lower audience can fall as low as fifty dollars per commercial, while the top stations such as Howard Stern may cost hundreds of dollars per airing because the reach of a station like this is much greater.

Satellite radio offers smaller and medium-sized companies that do not have a large budget the opportunity to reach a national audience.

This is something new, because the price point to reach a national audience on national TV or a syndicated radio show can be far to cost prohibitive for most small and medium sized businesses. With a starting budget of around 5k, almost any business can have their message broadcast to the nation through satellite radio advertising. The message can also be targeted to a very specific group of people based on the programming that the radio commercial airs on. Programming targets range from pet lovers to cigar enthusiasts to new moms and everything in between.

What was once the work of science fiction, is now a medium that puts another tool in the arsenal of small business when they want to get an effective message out to the masses on a restricted budget.

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Understanding Advertising Components – Marketing Basics

Before advertising for a real estate investing business, the business owner should understand the components of advertising. Placing an ad in a newspaper, posting door-to-door flyers or using a voice broadcast message are all useful advertising methods; however, the advertising will not be successful unless the real estate entrepreneur designates a fitting message with the right medium in the targeted market.

The three main components of advertising, also known as the three big M’s, are: the message, the media and the market. To briefly summarize what each component is: the message consists of the words used in the advertising; the media is the type of advertising; and the market is the targeted group the advertising is meant to reach. Now, the brainstorming can begin. When engaging in the brainstorming session to determine your message, medium and market, you can either do this by yourself or include other associates. The more minds the better the flow of ideas becomes.

To start, asses the market you are attempting to reach. In order to reach a high level of success with your advertising, narrow down your market. You want to make sure that you are targeting potential motivated sellers. Do not necessarily think that a larger, broader audience is better than a narrow, targeted audience. On the contrary, it is much easier to shape a message and pick a medium when you have targeted your market.

Once you have narrowed down your market, it is time to craft your message. This can be anything from an “elevator speech” to an eye-catching phrase. Remember that people are bombarded with advertising practically 100 percent of the time. This puts an added pressure on making sure that your message will appeal to motivated sellers. Center your message on what your business can do for the motivated seller – how will working with you benefit them.

Finally, choose the medium for your advertising. This can include post card mailings, newspaper ads, television spots, etc. A good place to start is to analyze what other investors are doing – where are they advertising? Analyze how their choices have been successful for them or detrimental to their work. The results of your analysis can be a start for your decision making.

Once you have finalized your decisions on your market, message and medium, be sure to have a system in place to track the success of your advertising. Always come back to the drawing table after assessing the effectiveness of your advertising. If the advertising is not working to its fullest potential, ask yourself the following questions: Does my message need to be tweaked? Is this the right medium for my market? Is my market too narrow or too broad?

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What Exactly Is The Advertising 4.0 Concept?

The concept of Advertising 4.0 is not invented by me, but is the reality of intelligent advertising on the internet. It is a system formed by creator, publishers, audience groups and regulatory agencies.

I was engaged in the creation and delivery of internet advertising work 10 years ago. The earliest one was the creation of advertising for Google. You may have heard of AdWords, which is Google advertising words, not slogans.

At that time, our customers came from European and American, mainly internet users. The company’s brand advertising words creativity was a combination of three words, such as “cheap, fast and safe”. Now you look at these three words, you may think that comes from express companies. In fact, they come from online games and virtual services.

What is the difference of AdWords between online games and express companies? Actually, it is the same. Later, when I saw JD’s AdWords I found they also applied this model, such as “fast, better and less”.

Whether “cheap, fast and safe” or “fast, better and less” these are adjectives. In fact, I found there are not too many brands using adjectives to be AdWords. Why? Later I found that most of brands prefer to use nouns, because of new brands or companies.

You may now understand why they like it because they want to emphasis Who I Am. As a new brand It is very important to tell those potential customers who I am than how I did. This phenomenon is called Advertising 1.0.

When if found that the noun type of advertising words is used by most of brands, I began to count the verb type of advertising words, actually it is not common. I thought we are games brands, we must use the verb type AdWords frequently, however it is not. Do you know why?

I read many books about Advertising, I still not found the reason, because there is nobody research it in the world. At last, I have to back my work, and try to find how can I write a title and improve the rate of mail opening.

I test the nouns, verbs or adjectives as initials of titles, I find the rate of opening from high than low is that adjectives, verbs and nouns, and the highest is that ideas I shared.

Later, when I knew what is a brand’s life cycle, I seemed to find the answer. From 1.0 to 4.0, it is a process of the growth for new products and brands. This is a subtle change between them, just like a child’s growth from birth to young, and then gradually come to mature, till to be old.

When you are a child you always introduce yourself to others that who you are, when you are able to do something you began to show your power to others, one day you made a great effect you have got personal influence, and when you are an old man you often have many stories to share with us, so I called this progress as Advertising 1.0 to 4.0.

That’s why so many nouns type of Advertising to be used frequently, because of new brand and new life. So, my Advertising 4.0 including 1) what is it, 2) what can you do, 3) how did you do and 4) what are you going to share?

So much for today, I will share some questions about Advertising 4.0 in the next time.

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