Author Archives: admin

Online Radio and Advertising

The popularity that the Internet radio enjoys today is not just limited to teenagers, as even the elderly also enjoy listening to it. The Internet has been widely instrumental in connecting the world in more than one way. It allows … Continue reading Continue reading

Posted in Uncategorized | Leave a comment

Top Mistakes In Advertising & How To Avoid Them: Part 3 of 10 Part Series Identify Your Target Group

Welcome along once again, I’m thrilled you’re able to join me for a few minutes and what is article number three of our series of ten, on the Top Ten Mistakes in Advertising and How to Fix Them. As we … Continue reading

Posted in Uncategorized | Leave a comment

Marketing and Advertising – Similarities and Differences

Small business owners tend to confuse marketing and advertising as the same thing. Advertising is a very important component of marketing but not the same. Marketing is the process of creating customer interest in products and services. Marketing generates the … Continue reading

Posted in Uncategorized | Leave a comment

Color Appeal in Advertising

The colors you use for an advertisement are more important than the actual wording of the ad. The reason for this is the colors (and graphics) capture the consumers attention then causes them to read your ad. According to psychology.about.com, … Continue reading

Posted in Uncategorized | Leave a comment

PR Vs Advertising

When you need to create some media impression for your newly launched business, you can consider some basic methods such as television advertising, radio, online marketing, and you can also hire professional PR firms to generate press releases for your … Continue reading

Posted in Uncategorized | Leave a comment

Business And Advertising Are Connected In Many Ways

We all as business owners want to have more and more customers in our contacts for encountering a huge profit in exchange of the services and products offered by us. But not all customers come to the business just by … Continue reading

Posted in Uncategorized | Leave a comment

History of Print Advertising

Advertisements can be found in several forms and in several places. One of such form is print advertising. Ads in this encompass those which are in print on some kind of paper that is handled by potential audience. Offers that … Continue reading

Posted in Uncategorized | Leave a comment

A Brief History of Television Advertising

It All Began With Radio Broadcasting was originally developed as a means for companies to sell radios. But once commercial entities realized that many households were listening to their radios a significant amount of time every day, they started to … Continue reading

Posted in Uncategorized | Leave a comment

Online Banner Advertising

Online banner advertisements are rectangular advertisements which appear on websites and vary a lot in the way they look and what they are about. But they all share the same common objective to encourage a viewer to click on the … Continue reading

Posted in Uncategorized | Leave a comment

Shakespeare on Addiction: Sonnet 129

Something interesting happens every time I teach Shakespeare’s Sonnet 129. I’m reasonably certain the term “sex addiction” didn’t exist in his day – and neither did 12 step groups for it, with Elizabethans turning up in their flamboyant garb – … Continue reading

Posted in Uncategorized | Leave a comment