Advertising in a Recession

At a time when companies across the country are experiencing budget cuts and layoffs, you want to be sure that you get the most out of every dollar spent on advertising and promoting your business. While it may seem to be a counter productive time to advertise, keep in mind that the economy will rev up again and when it does you want to be sure that your brand still has a strong presence.

Using ad space that you already own is a great way to cut costs while introducing a new promotional message. Your company vehicles are an untapped source of advertising space that you own. The addition of adhesive fleet graphics can transform your vehicle into an attention grabbing promotional tool.

There are plenty of companies that perform these services. Knowing which one will produce the highest quality product is important. So research what they offer thoroughly before choosing the supplier. Most should offer one or more of the following:

Car Magnets – Car magnets offer a quick and easy way to make use of the ad space on your vehicles. Since magnets are easy to apply and replace, they are a great option for short-term and seasonal promotions.

Vinyl Decals – With vinyl decals, you can let your imagination run wild to create a truly customized look. Whether you need lettering, custom shapes or stripes, vinyl decals can help you achieve the unique design you need for your promotion.

Full Vehicle Wraps – Vehicle wraps allow you to create a bold, vibrant message that is hard to ignore. When you brand your company vehicle with a full wrap, you can be sure that your message will be seen all over town.

Whether you’re looking to make a statement with a long-term branding campaign or a seasonal promotion, fleet graphics are a cost effective advertising solution that allow you to take advantage of the unused space on your company vehicles.

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