The Important Difference Between Marketing, Selling and Advertising

I’ve heard the same sentence from many small business owners: “I’ve tried that, it doesn’t work for my business”. The practice of advertising is a mystery to most small business owners. For them it’s hard enough trying to perfect the process of doing business with their clients; the acquisition of new clients is a whole other challenge. Most business owners aren’t fully aware of the difference between advertising and marketing.

Let’s take some of the mystery out of the practices.

One of the most misunderstood aspects of the process is the distinctions between: marketing, advertising and selling:

Marketing: is the overall collection of tools used to build your business. Marketing has one overall objective – to drive clients through the process of noticing your business, purchasing from your business, enjoying the products or services of your business successfully enough to tell their friends and family and come back for more if applicable.

Some of the tools of marketing include:

1. Advertising

2. Public Relations

3. Direct Mail

4. Personal Sales

5. Internet

6. Print Promotions

7. Education

Advertising: Advertising doesn’t sell to your audience, it is a tool similar to the male ostrich tail; its job is to get you noticed for the specific things you do well. Advertising promotes the distinguishing features, benefits and advantages of your offer to a wide market. The goal of advertising is to bring in valuable leads for the selling process to take place.

I’ve sold Yellow Page advertising to business owners who initially felt that Yellow Page ads brought a lot of callers who were just shopping around. They didn’t want to waste time with “looky loo’s”.

If someone takes the time to make a phone call or send you an email regarding your product or service, why treat them with disdain? These folks are looking for the right answers to their problems. Even more important, they each know about 250 other people personally. Each opportunity to make a connection or a sale should be treated as equally important.

Selling: Once advertising has attracted the potential buyer, the selling process takes over. This is done either by personal sales or the use of point of purchase materials (ie., a store display, video demonstration etc.). Selling should come into play after a prospect has been determined to be right for the product or service.

The mystery and confusion begins when a business owner must decide what tools to use in the process of client acquisition. To whom should you advertise? Where should you advertise and why? How do you advertise? What kind of return should I expect to make on my advertising program? When do I use the other tools of marketing to bolster my advertising program? What should my ratio be between advertising and selling?

To whom should you advertise? Let’s be very clear about this one. You should never put a single dollar into advertising until you know who you will eventually sell your product or service to. You should not even be in business if you have no clue who you want to do business with.

Marketing is used to identify your ideal market. Sure, you may not get 100% of your ideal market, but if you know who will most likely benefit from what you have to sell or service, you can get more of them.

For example, if you’re a chiropractor in a big city, your ideal market might be the couple in their late 40’s to early 60’s that’re health conscious and active. They are looking to stay fit and are open to CAM’s (Complimentary and alternative medicines.). They may have an unfavorable view of the current healthcare system and wish to take a proactive approach to health maintenance. So let’s say after determining your ideal market, you identify 15,000 of them in your market region. So now you have 15,000 likely prospects to reach on a regular basis.

Where should you advertise and why? If you wanted to find a 34 year old Buddhist from Cambodia where would you look for one? The question may seem a bit silly but you know that you wouldn’t start by going to all the mosques in the area.

Sometimes you do have to eliminate all the unlikely places to search until you get to the most likely ones.

You must, of course choose the targets of your ad programs based on how many of your intended prospects will likely see your message. If the local health club in your area has a demographic membership of over 3,000 45 to 65 year olds, you might want to advertise in their monthly newsletter. If they don’t have a newsletter, you may want to sponsor one for them.

Remember the “The best place to go fishing is where the fish are biting”. Take the time to know about your target audience and their buying habits.

How do you advertise? Imagine that your very expensive Mercedes breaks down and the mechanic says that it’s your fuel pump. He needs to change it so he’s going to take a blow torch and cut through your hood, crack open your engine block and then replace the fuel pump. Once he’s done, he’ll weld all the parts back together and get your vehicle back to you.

Would you give this guy the OK to go to work on your vehicle? Of course you wouldn’t. Once you determine what you need to do, you have to be careful about how you execute the solution.

Coming back to our chiropractor, if he finds that the best way to reach the 15,000 couples ages 45 to 65 in his area is through the Yellow Pages; then he needs to decide if it’s cost effective, timely and competitive.

The goal now is to figure out the best way to reach all or most of those 15,000 ideal prospects.

Will he get comparable results from the repeated exposure in the health club newsletter where he’ll have a captive audience and no competition?

There’s no reason not to use both the Yellow Pages and the health club newsletter if they pull their weight economically. The goal of advertising is to gain valuable leads for the selling process to take place.

What kind of return should I expect to make on my advertising program? My answer to my clients to this question is usually a shocker; the answer is a big fat zero (0). How can a business owner spend so much money on advertising and expect no money in return?

This is the basis of the confusion between marketing, advertising and selling. Advertising’s value in the marketing mix is in lead generation. When properly used as such, the measurement of its effectiveness is in how many leads are generated.

This is why it’s so important to distinguish between the various tools of marketing. If our chiropractor had 20 leads coming in each day from his ad campaign and the front desk had a lousy conversion ratio, I bet that he’d blame his ad for not pulling in more clients.

Gauge your response rate when quantifying advertising results. Measure the number of leads coming in and adjust the ad copy to test for better results.

When do I use the other tools of marketing to bolster my advertising program? Advertising should never be used alone. Please remember that the average adult has to deal with over 2700 messages a day from all types of media.

Marketing should be seen as a combined effort to reach the minds and hearts of your target market. You should be using at least five of the seven tools of marketing every week. Depending on the age of your business and your business plan, you should be budgeting 10 to 15% of your estimated annual revenues for marketing. If you just opened your doors in the last five years, crank that up to 20%. There’s a reason that Pepsi and Coke spend over 400 million a year each to satisfy their shareholders bottom-line.

What should my ratio be between advertising and selling? Think of the relationship between advertising and sales as a complimentary one. If your advertising is generating a large number of leads, tailor your sales strategy to convert at least 30% of your leads while capturing all your leads for systematic follow-ups.

Keep in mind that at any given time, 3% of your market is ready to commit to your product or service. The goal is first to convert the 3% of your leads. Then to work on selling to the ones who are on the fence. Whether through personal sales, direct marketing, or point of purchase sales, your ratio will be determined by several factors, the offer, the product or service and the immediate need of the prospects and of course, price.

Don’t get too anal about the ratios. The most important thing to remember is that marketing is an inexact science. You will have to keep testing and trying for better results as the market changes.

Determine the value of a new client and the life time value of your clients. Once you do that, be sure that your marketing efforts are bringing in enough new business to cover the cost of getting new clients and that your sales efforts cover the cost of keeping you in business.

Tweak the numbers and track consistently. If your estimated marketing budget is $37,500 for the year, and your estimated revenue is $250,000 then you have a standard starting point.

At the end of the year your numbers should add up. If you haven’t made the $250,000 don’t simply blame your advertising, look at your leads list and determine if you’ve converted the required number into sales.

If you don’t have a leads list then we need to re-evaluate your purpose for advertising.

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Is Advertising Really the Same As Marketing?

When you think of marketing, what is it that comes to mind? Do you think of creating glossy brochures, whether a TV ad campaign would work or whether a newspaper ad is better? If so, you are confusing marketing with advertising.

In reality, advertising is only a small part of the activity called Marketing. Marketing encompasses the complete conceptualization of a product or service right from the research, the design, creation and refinement of the product, advertising, sales and delivery. Each of these phases operate independently, but collectively, to achieve success in selling the product or service and enhancing the companys reputation.

Hopefully, you’ll have seen that advertising is just one component of the marketing process – it is the delivery of the message through various mediums, to promote and sell the product. Done correctly, the advertising process involves reviewing the marketing research and developing and analyzing strategies to come up with advertisements that will appeal to the target audience.

The advertising strategy consists of determing the right medium to use, times and frequency. When considering where to advertise, most businesses immediately think of Newspaper, Magazine, Television and Radio campaigns however, there are many other advertising channels available including letter box drops (flyers), flyers on community billboards or noticeboards, sponsorships of community groups, sms or text messaging and of course, online and internet marketing (email, ppc, banner advertising, Social media).

Possibly the most important factor in developing an advertising strategy is to determine the best (and most effective) channels to reach the Target Audience (the people who will buy your product or service). It is the marketing process that will define your Target Audience and their preferences and it is the advertising strategy that details which medium to use to deliver the message.

By understanding the difference between advertising and marketing, you can determine the best place to invest their time and money for maximum return. For example, initially branding the product may not be as important as communicating with the customer to educate them on your companies unique offerings and finding out what your customer is truly looking for.

Smart business owners will take the time to develop a marketing strategy so that they can understand their Target Audience, what benefits their offering needs to deliver to the customer and the best places to reach the Target Audience, among other things.

Armed with this information, effective and powerful advertising campaigns can then be developed.

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Fundraising with Pixel Advertising Raises Money and Awareness for Nonprofit Organizations

Pixel advertising is a form of internet advertising that is increasing in popularity. Publicity surrounding a pixel advertising website created by a British college student who needed to raise money to pay for his education has created great interest in this type of advertising.

The website, called the milliondollarhomepage.com, has earned its creator, Alex Tew, hundreds of thousands of dollars since he launched it in August, 2005. Tew’s website homepage is a grid that is divided into one million pixel blocks. The pixels are sold to advertisers in blocks of 100 pixels, each measuring 10 x 10 pixels. Each pixel block becomes part of a colorful mosaic of advertising on the website. At $1.00 a pixel, when the page is sold out,Tew will have raised one million dollars for his education with this creative advertising technique.

Could your nonprofit organization, club, or group raise one million dollars by selling micro advertising pixel blocks? It is possible. Anyone can set up a pixel advertising website and The Million Dollar Homepage has inspired many businesses and organizations to create their own pixel advertising campaigns. Your organization may already be selling advertising space in your programs or other printed materials. Selling pixel advertising is just like selling any other form of advertising except that the advertisement appears on the world wide web for as long as you keep your website up. The potential of millions of people seeing their advertisement, for a year or longer, is a great selling point to advertisers and donors.

What do you need to get started with pixel advertising fundraising? If your organization already has a website you can set up pixel advertising on a page of your existing site. Or, you can buy a new domain name and set up a website solely for your

pixel fundraising. You will need a web hosting account for your site and a pixel advertising software program. You can buy a software program online and install it yourself or have it professionally installed. Your organization will also need to set up an online payment processor,such as PayPal. When your website is set up you will need a person in your organization to administer and monitor the program. You’ll be able to sell all the advertising online through the software program as well as process the payments online.

Does trying to raise one million dollars sound a bit unrealistic for your organization? When you set up your software program you will be able to set your own selling price for the pixels. So, your organization must decide how much money you need to raise and what the theme of your advertising website will be. If you want to raise fifty thousand dollars, then you would sell your pixels for five cents a pixel. This would make a one hundred pixel block cost only five dollars. You can also change the minimum number of required ad block purchases. If your minimum required ad blocks are one thousand, then your minimum ad block would cost a very reasonable fifty dollars per ad space. You would also only have to sell one thousand ad spaces in order to earn fifty thousand dollars. Even if you sold your pixels for a penny a pixel, you could still earn ten thousand dollars from one pixel ad page.

How can nonprofit organizations use pixel advertising? You could sell pixels and donate the money to a charitable organization such as The American Red Cross. Or, set up a pixel page to raise money for a specific project such as building a playground, or a spring school class trip. Pixels don’t have to be sold to only businesses. A school group could sell pixels to alumni or parents of a graduating class. A graduating class could set up a pixel page and raise money for their graduation night party.

The possibilities for fundraising with pixel advertising are limitless. A well-designed and promoted pixel advertising campaign has the potential to raise money and awareness for your organization. This form of advertising fundraising is well worth considering as a part of your organization’s fundraising strategy.

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How to Write Advertising Copy That Grabs

So, how do you draw attention and find the middle ground for successful advertising copy? Glad you asked. You about to discover some great techniques for creating advertising copy that works.

There’s no question that writing copy that’s good can be challenging. To begin with, it’s important to understand the benefits and features of your product or service. It will make it much easier for you to promote it if you know at least what its highlights or perks are – you know precisely the description of what about it is you are going to promote.

When you are writing ad copy the objective is to get the reader to take action such as buying the product, signing up for the newsletter, etc. This is also where a great deal of an ad copy falls down.

For example, a copywriter does a great job of promoting the product/service but then forget the “hook” at the end that’s going to convert the reader into a customer. And at the end of the day, it is all about conversion rates.

Once you have written your ad copy, you need to ask yourself, does my ad copy stand out? Will it get noticed? Is it more vibrant, better, appealing than the competitions? If the answer is yes great, you are on the right path, but if you answered no, you’d need to go back and work on your content some more.

Whatever you are selling there’s probably a dozen other people selling the same thing so you have to be able to make your ad more appealing, without just filling it with a bunch of hype, and you certainly don’t want to be dishonest in what you are saying.

Let’s look at another example, let’s say you are writing ad copy for an e-book that you will be selling about writing internet marketing, you create ad copy that says, “Learn how to Write Good Adverts Online.” Now there is nothing wrong with that, except it’s pretty ‘run of the mill’ or common and so it’s not going to jump out and grab those web surfers and convert them to customers.

What if you wrote it to say, “Are you Tired of Ads That Flop – Create Ads that Sell!” Wouldn’t that be far more catchy and likely to convert your web traffic into leads?

Therefore, in order to write good ad copy that works, you need to stand out, and also need to do that honestly but efficiently.

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Is Classified Advertising Dead?

For more than a century, classified ad business was dominated by the newspapers. In the offline world of the days now long gone and forgotten, it was tremendously lucrative, accounting for a significant part of publishing business’s revenues. There were even numerous standalone classified ads publications, either free or paid, attracting both readers and advertising profits.

It all changed in 1995, on the eve of digital revolution. It was that year that Craigslist was launched. It is estimated that today, this online classified giant costs tens of millions to run, at the same time bringing hundreds of millions in revenue.

While online publishing has sucked dollars out from the pockets of offline classified publications, it was a good news for an average classified user. Since cost of publishing on Internet is very low, online classified advertising websites can afford to let users post, and reply to ads, without a fee.

The real problem with free classifieds today, for both the classified ads website owners and their users, is not the operating cost, but the issue of “getting found” among the myriad of free ads in the jungle that is the Internet today. And it’s a huge problem!

The solution to this growing problem of “getting found on the Internet” appears to elude even the most hardened Internet marketing veterans and offline advertising mavens. That led some to proclaim the death of classified ads business model. They were probably too quick to write them off, though.

Online ads certainly have some serious advantages over offline ones going for them. Not charged for by the line, they can be longer. Once posted, they usually go live almost instantaneously. Unlike their printed counterparts, they are searchable.

What can we expect from the classified ads in the future? Well, they are yet to respond to social, something that is changing the Internet before our eyes. Giving the ads a “social layer” could infuse a new blood into the old industry. One important advantage online advertising has over traditional, but hasn’t made a full use yet, is performance monitoring in real time.

In recent times, a growing number of new classifieds emerged, some offering hyper-local listings, while the other cover globally. Niche classifieds are offering everything under the sun, specializing in anything from business opportunities or personals, to boats or pets.

Despite the growing pains, online classified ads world looks like it’s thriving! Classified advertising has a long history, and it is definitely not still… history.

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For Sale By Owner – Advertising Tips to Help You Sell Your House

There are times when home owners want to sell their house on their own and they need to attract as many buyers as possible. There are some advertising tips that you must keep in mind in order to save you time, money and peace of mind.

One of the most effective means to attract buyers is to advertise on the internet as today most buyers first look online before they consult a broker or agent. Today there are many classified sites that allow you to advertise for free. Simply type “for sale by owner” into your Google or Yahoo! search bar and you will find many options right on the first page. To get better presentation and wider exposure some sites might ask for premium upgrades and these may be a good idea depending on the urgency of your specific situation. If there is no rush you can avoid these and only advertise on the free sites without spending any money.

The goals of most sellers are the same regardless of whether or not they list with a real estate professional. They want a quick sale with the highest possible price and the least hassle. For all houses for sale by owner it is imperative to have the right things in the advertisement so that they are able to attract the right kind and the highest amount of buyers.

In any advertisement the headline is by far the most important part. Some experts say it accounts for 80% of the effectiveness of the ad. I always like to use the stand alone test. If you place only the headline and a phone number in a newspaper, will the phone ring? Look at the ads that are already in the newspaper or wherever you are thinking of advertising. Which ones catch your eye? Don’t feel bad about copying what they do. It’s easier than starting from scratch.

Remember to also add photographs when possible. Take a bunch of photos and use as many of the best ones as allowed. You don’t need to hear too much about how to take photos so I won’t belabor the point. Just know that when looking for houses it makes common sense that the ones with photographs get looked at first.

One must also ensure that the price they ask for the house is a fair one and leave, at the very most, ten percent room for negotiation. Brokers/agents and some websites can help you determine the asking price of the property. Zillow.com comes to mind right away. Along with marketing and exposure, pricing is one of the most important aspects of selling a home so don’t just go to one website that tells you the “value” of your home and use that price. Do your research. What have comparable homes in the same school district sold for in the past 3 months?

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What Internet Advertising Agencies Know – And You Don’t

Most people tend to have a somewhat misinformed look at what advertising agencies do, and this is probably because all they know about the profession is the representation of these agencies on various forms of media. What’s more, if you think the way we look at traditional ad agencies isn’t accurate, imagine how completely ‘off’ we are regarding the nature & work of internet advertising agencies.

Up to this point, we’ve only discussed the general public’s misconceptions, but for companies who rely on advertising to stay in business, knowing what internet advertising agencies do, especially in this tech-savvy day and age, can mean the difference between marginal success & gaining the upper-hand on the competition.

The one mistake that companies often make is deciding that they are just as capable of accomplishing the same advertising success as any third-party firm, and while there may be some level of short-term positive results, it’s the long-term impactful results that seem just out of reach. Here is where internet ad agencies truly shine. Their job isn’t to only make you successful now; they want to make your company rock for the long haul.

So, what exactly do internet advertising agencies know more than you? Here are a few things to consider:

The Internet – For most people, going online means nothing more than just checking out their favorite website, reading online, forums, or commenting on the pictures of someone’s cute baby. As it turns out, there is a massive amount of data that is being logged and moved around with each of your keystrokes and mouse-clicks. This is the type of data that web-savvy ad agencies know like the back of their hand.

Gaps in Production and Consistency in Content – If you don’t post on your social media accounts, you start losing followers. If you run your ads through social media posts & there are gaps, you’re risking more than a loss of followers – you’re losing customers.

Provide A New Perspective on Your Company – In the same way we don’t laugh when we try to tickle ourselves, it is hard for companies to have an objective look at how they do business. Having a third-party agency come in can give you a fresh look at where you are and where you need to be.

Access to Update Technology and Industry Knowledge – Even if you have a cool I-device or desktop computer, you just don’t have the right software to get the data you need for targeting specific customer groups. You also aren’t up-to-date with advertising as an industry. Ad agencies do this for a living, and all this knowledge can be at work for you.

Internet advertising agencies have become the new norm in business these days because they are the perfect amalgamation of the “old-school” approach of getting the attention of prospective customers and being able to use their knowledge of 21st century technology to meet your company’s goals. It can be tempting for you to believe that you can do it all yourself, but choosing to work with one of these agencies can be one of the most important investments in your company that you can make.

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Neon Lights For Advertising – Great Attention Grabbers

Advertising using name lights are food for most every situation. Neon lights are great attention grabbers for a business, pool hall, bar, college, or organization. Neon lights are made for indoors and outdoors; also come in more than 150 different colors.

The meaning of Neon has its roots in the Greek language and means “neos” or “the new gas.” These bright lights came to this country almost 100 years ago from France and have evolved into a staple of the sign and novelty sign businesses.

Neon Lights

Basic neon lights for advertising are made using glass tubes and the gas Neon which produces a basic red color. Additional, gases are then added to produce different colors, such as:

  • Helium for a gold color
  • CO2 for a white color
  • Mercury for a blue color
  • Phosphorus is coated on the inside of the glass tube to obtain a large variety of colors

Regardless of how they are made, these lights can be custom designed for any advertising purpose. Such advertising uses include:

  • Restaurants
  • Food
  • Casinos
  • Beverages
  • Grocery Stores
  • Movie Theaters
  • Department Stores
  • Bars
  • Drug Stores
  • Organizations
  • And many more

Neon lights provide an advertising atmosphere for any business.

Neon Lights for Sports Teams

When searching for advertising for a bar or organization the use of professional and college sports lights provide recognition and customer loyalty. Options include:

  • College teams
  • NFL teams
  • NBA teams
  • MLB teams
  • Helmets
  • Logos
  • Clocks
  • Mascots

Fans purchase these signs for their business. Colleges purchase these signs for book stores, sport arenas, and many other uses. Fraternities and sororities purchase these signs for display inside their houses.

Neon Bar Lights

Bar neon lights are sometimes designed as advertising novelty items such as:

  • Palm trees
  • Someone lying on a lawn chair drinking their favorite beverage
  • Many other creative designs

These novelty signs are all designed to do one thing, which is to get you relaxed in an environment that allows you to let your hair down and partake in your favorite beverage

Neon Beer Lights

There are so many neon beer lights from which to choose for advertising, rarely is there enough wall space in a bar or pool room to hang them all. So the owner is forced to select neon lights which represent products being sold to build brand loyalty.

It is all about the psychological effect these advertising neon lights have on customs, they will increase sales of a particular brand of beer. The more pleasing and colorful the beer sign the more likely a customer is to look at it. This in turn will lead them to select the beer the sign the bar is selling rather than another brand.

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What Should You Look For In An Online Advertising Agency?

An online advertising agency is no ordinary agency. Although such agencies are primarily founded to help you with your marketing needs, they are also usually established by professionals with keen talent for creative arts. They are inspired by their creative talents to do what they can to make your business appeal to your target market in a cost-efficient but highly effective way.

In order to choose the best there is in the industry, you need to make sure that the agency you are currently speaking with can offer the following.

Local presence

The best online advertising firms are those who have established their experience in local areas or at least in major cities in the country. This way, you will never have a problem being able to meet with your creative firm – no matter where you live.

Consultation

A good online advertising agency is one that willingly offers free consultation to prospective clients. This consultation is not just for show, though. Marketing experts won’t simply provide you with vague or even misleading impressions or opinions about the job at hand. They will tell you exactly what you need to know – which may include the following:

  • List of services they can perform on behalf of clients
  • Cost or price range for their services
  • Estimate time of completion
  • Basic outline for plans or strategies
  • Number and types of specialists who will be involved with the project

Even this early on, it would be good if you’ll have an inkling of what you can and can’t expect from an online advertising firm. It’s important that you are assured of the firm being on the same page as you with regard to your objectives.

Team

The best creative firms never assign just a single marketing specialist for any project – regardless of its size, scope, or nature. At the very least, there must be two persons working with you on your campaign: an art director to handle all the visuals required and a copywriter to handle the text that goes with those visuals.

The larger your campaign is, the more people there should be assigned to it. Even with the aid of the best technology and equipment, a one-man team can only do so much and will likely take more time than usual to complete a project.

Collaboration

You should also make sure – have it written on paper preferably – that the advertising firm will be more than willing to collaborate with you in generating ideas and plans for your campaign. They should be willing to revise or alter what they have submitted to meet your expectations. There should be no unreasonable time limits set for this process either. Moreover, a clear-cut process should be established in relation to how often and how much you want to be updated about each stage of the design process for your online advertising campaign.

Finally, a good online advertising agency will also exercise quality control and evaluation. They’ll take the time to monitor and measure the results of your campaign so that both of you can learn from experience – and do better next time!

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Top 8 Values of Advertising

Advertising on classified ads websites is recommended for people whose purported goals are to generate huge attention to their products and also convert them to potential buyers.

Market opportunities are known to embed on classified websites as thousands of users would love to search for online classified products and easily make payments for delivery.

However, security experts warn buyers on classified ads to always ensure that they patronize reliable websites before making any payment transactions.

Below you can find out the 8 reasons to patronize free websites for easy Advertisement;

1. The target goal for any business dealer is to make sales and grow its business. So, classified postings ensure that online users are attracted to your listings. Thus, it enhances the market capabilities of your services.

2. When a product is being advertised, it reach numerous number of people but there is need to consider targeting particular group of audience. This is proper because your aim is to reach respective users to know more about your products or services.

3. Events planners have found classified advertising sites as a medium to invite targeted people to their events. One way they achieve this is to post their upcoming events on the specified category and sub-categories. More visitors are notified on daily basis about an upcoming event through mail subscription provided by the websites.

4. Cost reduction is a factor people are always eager to hear. Advertising gulps almost 40% of business capital but since the emergence of Online classified ads, it has reduced to a minimal rate as users prefer to register on classified ads websites in other to gain maximum exposure.

5. Online Classified ads has been a threat to many advertising mediums. With the growing popularity of the internet system, physical advertising media platforms such as the radio system, television broadcasts e.t.c are facing rapid extinction because advertisers would want to cut cost and spread nets to millions of people on the bounded on the internet.

6. Boosting market sale is somehow challenging for every business organization, one way to achieve this by allowing startup campaigns, sending out newsletters, and promotions. Good classified ads sites provide these structures for users. Promotions are often done on these sites in the form of a banner impression, static ads and pop-ups on different websites. Although, majority of classified sites charge for the services.

7. Posting business directories is another challenge for business owners. The importance of online business directories is that it provides a clear view of your business location/s for people to easily locate and rely on.

While posting on classified ads sites, dealers should provide accurate details of their business locations in other to enable trust on them.

8. Sites such as Internetaccess.com helps in spreading business postings to numerous sister sites. This helps in easing stress of postings as they take charge of other promotions and listings for you.

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